Juice drinks are getting “slim” but prices are not “slim”

As the weather gets colder and the people's clothes cross the “bloated” side, the juice drinks that are often consumed are “slim”. When the reporter learned from the interview, it was a time when sales of juice drinks were off-season. Most brands of fruit juice beverages were invariably put on 420 ml or 450 ml small clothes, and 500 ml juice drinks were very rare. After the slimming juice drinks, the retail price not only did not drop, and some drinks even quietly raised the price.

“We always felt that something was wrong with the new packaging. After a closer look, we discovered that it was less.” Miss Fu, who bought drinks at a large supermarket near the provincial industrial south road yesterday, complained to reporters that he usually loves to drink certain brands. Fruit juice drinks, recently bought but found that the brand changed the new packaging, but the bottle is getting thinner and thinner. "Always remembering that it was 500 ml. It now seems that it has become 420 ml."

In the juice drink area of ​​the supermarket, the reporter saw that there were thirty different kinds of ordinary juice drinks on a row of shelves, and the retail price was mostly between 2.4 yuan and 2.9 yuan. Most beverages are marked with 450 ml or even 420 ml capacity on the outer packaging. In contrast, 500 ml juice drinks have become "scarce goods." The reporter observed carefully that the supermarket had only two drinks with a capacity of 500 ml. One of them is a brand of peach juice beverage, and the other is a brand of crystal sugar Sydney beverage.

"This is a large capacity, high price, previously sold a bottle of 2.9 yuan, and now engage in activities for only 2.7 yuan." A staff member of the supermarket surnamed Wang told reporters that before, most of the ordinary juice drinks are 500 ml Since the beginning of this spring, many brands have begun to “slim down”. At present, this slimming tide has swept most brands. Before 500 ml, it became 450 ml; before lean to 450 ml, it now becomes 420 ml.

Subsequently, the reporter visited a number of large-scale supermarket juice drinks area in the provincial capital, found that the slimming tide of fruit juice drinks has spread to most beverage brands, most of the fruit juice drinks have entered the era of 400 ml. A large supermarket reporter near Lishan Road in the provincial capital discovered that although most juice drinks have been reduced in volume from 450 ml to 420 ml, the retail price has not changed, and some drinks have even been quietly raised. For example, a certain brand of 450 ml fruit juice drinks was sold at a price of 2.6 yuan. It has now been adjusted to 2.8 yuan. Compared with common juice drinks, many tea beverages and functional beverages have larger capacities, ranging from 500 ml to 600 ml.

For the majority of fruit juice drinks entering the era of 400 ml, during the interview, many companies’ staff stated that this is a product of slimming, in order to meet market demand. A surnamed staff member of a certain brand of beverages revealed that today's market competition is becoming increasingly fierce. It is a common practice for most beverage companies to pass on the increasingly rising cost pressures by means of reductions in price.