The most well-known brand for the public may be "Siemens" when it comes to hearing aids. However, we have found that in recent times, the “Siemens Hearing Aid†stores all over the streets have been re-electing signs. This means that the “Siemens Hearing Aid†will be a thing of the past. However, for the majority of Siemens hearing aid users, this is undoubtedly a good one, "Siemens was acquired, who will protect our interests?" "Siemens was acquired, what brand should the hearing loss patients choose?". In the face of numerous questions about patients with hearing loss, the reporter interviewed a professional who has had more than ten years of experience in the hearing aid industry. Mr. Xu told everyone that “the Siemens hearing aid was acquired and the Phonak hearing aid was popular.â€
In recent years, the international hearing aid market has shown a fierce competition like the “Spring and Autumn Warring Statesâ€, and mergers and acquisitions are not new. As early as 2006, the world's second largest hearing group, the Swiss SONOVA Group, planned to acquire the world's fourth largest hearing aid manufacturer, Resound, Denmark. The acquisition amounted to approximately 3.3 billion Swiss francs and 22.4 billion yuan. The result was unexpected, the German court in Düsseldorf filed an objection to this potentially monopolistic acquisition, thus terminating this may be the largest merger in the history of the hearing aid industry. The accidental abortion of this acquisition temporarily saved the world of Siemens hearing aids. The first position. Unfortunately, in the beginning of 2009, the parent company group of Swiss SONOVA Group (subordinate brands Phonak, Unicorn, etc.) and Danish Oticon hearing aids surpassed Siemens hearing aids in terms of market share and financial revenue through a series of operations and innovations. Siemens' market share has slipped to 14% globally.
The decline in the performance of Siemens hearing aids, in addition to competitors, is largely due to Siemens' lack of investment in the hearing business. As a surprisingly large group involved in the field of hunting, the Siemens Group's focus has always been on industries, energy, buildings, transportation and medical .
For Chinese consumers, some users who are more concerned about brand awareness and lack of understanding of the listening industry will face more choices. Many hearing loss patients are more willing to choose Phonak hearing aids, which pay more attention to core competitiveness and user experience. After-sales service is also very good quality.
The Phonak Hearing Aid was founded in Switzerland in 1947. Phonak Hearing Aid Group is a multinational listed company specializing in the research, development, production and sales of high-tech hearing aids and FM wireless FM hearing aids. It is a global leader in the hearing industry. Since its establishment, Phonak hearing aids have been committed to greatly improving the living standards of the hearing impaired. Phonak hearing aids have multiple product brands, extensive sales channels, a full range of hearing aids and FM wireless FM high-tech products. It is one of the three giants in the global hearing health industry.
There are many fitting centers for the sale of Phonak hearing aids in China. However, hearing aids and glasses are not purchased at will, and they must be worn after professional hearing tests and fittings. Mr. Xu reminded the majority of patients with hearing loss and deafness. The choice of hearing aids required a professional hearing aid fitting center. The so-called hospitals and pharmacies could not conduct professional hearing tests and speech resolving tests from the perspective of audiology. The earliest brand of the domestic hearing aid industry, Kang listening sound hearing aid fitting center is a good reputation. It has several national top three (level 3) hearing aid fittings and advanced hearing aid fittings. Its main peak hearing aid is also very popular. Hot. Since its establishment 18 years ago, the Kangling Hearing Aids Center has solved hearing problems for tens of thousands of hearing-impaired patients. However, its experts have more Japanese people and need to make an appointment in advance.
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