Wearables have been in the past two years, but the "wearable data from the body" information released by venture capital firm PureTech and the Arterial Internet Medical Research Institute shows that there are currently more sports products in wearable devices. There are fewer health monitoring products designed for infants and pregnant women. In addition, wearable devices are mostly bracelets, watches, patches, etc., and the homogenization is serious.
Uneven distribution of sports products
Today, wearable devices are designed for every part of the consumer's body, almost everything from head to toe. According to the recently released “wearable data from the body†information published by venture capital firm PureTech, foreign wearable devices can be monitored for 15 categories of human functions, including sports, blood pressure and Heart rate monitoring, as well as data collection for sleep, body temperature, and blood sugar.
Compared with foreign countries, China's wearable device market has not yet entered the stage of maturity. So, how many wearable devices are used to monitor physical condition in the domestic market? Recently, the Arterial Network Internet Medical Research Institute has combed the domestic wearable devices that monitor the physical condition. The data shows that there are 148 kinds of medical and health wearable devices that can monitor the physical condition in China, which can be roughly divided into 13 categories.
However, the author has learned through comparison that compared with foreign types of wearable devices, there are no four categories of products: muscle activity monitoring, skin temperature, eye movement, and smart pills, but two types of fetal heart monitoring and body circumference have been added.
In the classification of domestic wearable device products, the author saw that the market share of sports products reached 32.9%, ranking first. Secondly, sleep, body temperature and heart rate monitoring products accounted for 20.9%, 11.6% and 11.1% respectively. The market share of blood pressure, posture, blood sugar, skin moisture test, fetal heart rate monitoring, blood oxygen level, brain electricity, respiration rate and body circumference showed a gradual decline, with a minimum of only 0.4%. From the overall distribution, the products in the sports and sleep categories of wearable devices are almost 10 times more than other categories.
On May 28th, the author visited Hailong and Dinghao Technology Building in Haidian District, Beijing. I saw that there are far more sports wearable devices on the market than other types of products, and it is also the most popular among consumers. “The sports bracelet should be the most wearable device I have ever seen. Many of my friends are wearing bracelets, recording their daily sports information, and sometimes 'drying' in the circle of friends.†A male Consumers are picking bracelets in the store. He told me that there are a lot of sports monitoring products available on the market, and because they don't have much technology, they only have basic recording functions, so the price is not expensive, most of them. It is between 30 yuan and 100 yuan. In addition, the author learned during the visit that the current market categories such as body circumference, respiration rate and brain activity are very unpopular.
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