1. Conducive to the government to improve the market access system The market access system is widely used in the world. It is the product of the development of the market economy, and China will gradually establish a market access system for commodities. Fan Xiaojian, Vice Minister of Agriculture, stressed at the Agricultural Products Fixed-Point Wholesale Market Conference of the Ministry of Agriculture that closed on December 29 last year that this year's wholesale markets should focus on the focus of agricultural product quality and safety management, strengthen the quality inspection of wholesale market links, and open pollution-free agricultural products. The sales area will set a good market access threshold, gradually establish a market self-inspection system, and promote the development of agricultural product market access. However, market access is not limited to agricultural and sideline products. At present, playing "fake and shoddy" is still a serious task in China, but relying on counterfeiting cannot fundamentally solve the problem of regulating the market. To regulate the market and eliminate "counterfeiting and shoddy", we should start from the source. This involves the issue of market access systems.
2. Guide the demand side to select the supplier unit. With the high development of science and technology, the structure of modern products is more and more complicated. It is difficult to judge whether the products meet the standards based on the limited knowledge and conditions of users. After the implementation of the quality certification system, the demand side can help the demand side find the supply unit from the approved enterprises in the numerous markets; select the preferred purchase products from the certified products.
3. Conducive to the protection of consumer interests Certification registration and certification mark can guide buyers and consumers to prevent mis-purchasing of non-compliant products from the beginning of procurement, and enable them to easily establish long-term supply and demand relationships with companies without system certification. This is a great protection for buyers and consumers. In particular, after the implementation of the compulsory certification system for people's safe and healthy products, it is legally guaranteed that uncertified safety products can not be sold or imported, which fundamentally eliminates the production and circulation of unsafe products. Protect the interests of consumers.
4. Reducing social duplication costs An organization often has multiple products, one product often involves many users, and one organization faces many suppliers. In such a large number of supply and demand trading activities, it is inevitable to repeatedly check the product inspection and quality assurance capabilities. These tests and inspections are calculated from the entire society by taking a certain amount of manpower and material resources, and the cost is very huge. After quality certification, you can save a lot of re-examination costs. According to foreign data reports, about 80% of the repeated inspection workload can be reduced, and the efficiency of procurement and supply can be greatly improved.
5. The benefits of obtaining certification for enterprises (1) Improving the quality and reputation of enterprises People often regard product quality and credit as the life of the company. Because of the quality reputation will win the market, with the market will get benefits. After the implementation of the quality certification system, there will be an intangible boundary between certified products and non-certified products, certified registered enterprises and non-registered enterprises in the market. Any certified products or registered enterprises will gain an advantage in quality reputation.
(2) Promoting a sound quality system for enterprises A relatively complete product certification system, in addition to testing products, must also assess the quality assurance capabilities of enterprises. As an independent quality system certification, it is necessary to review whether the quality system meets certain standards. This kind of review and assessment has played a role in expert consultation to some extent. Enterprises must seriously rectify the problems found in the inspection, otherwise they will not pass. After the certification is passed, it is ready to be supervised and spot-checked. These additional pressures will be transformed into the driving force for the company to continuously control itself and improve its quality system. For example, before the adoption of the quality system standard in the UK, a 5.5% product did not meet the technical specifications. After adoption, it fell to 1.75% in 1987. After the British BSI was certified according to the BS 5750/ISO 9000 standard in 1988, Further dropped to 1%.
(3) Enhancing the competitiveness of the international market The quality certification system has been accepted more and more by many countries and regions in the world, and has become an important means of international quality. Countries often obtain unilateral, bilateral or multilateral serious certification cooperation agreements and obtain the approval of the other country. If you obtain the certification of an internationally authoritative certification body, it will be universally recognized by all countries in the world, and enjoy certain preferential treatment according to the agreement, such as exemption from inspection, tax reduction and exemption, etc., which will enhance the competitiveness of the international market. Important role.
(4) It is conducive to enterprises to build brand brand competition has become the mainstream of competition in the international market. There are already 400 of the world's top 500 companies entering China. The influx of these multinational companies is the influx and competition of brands. If Chinese enterprises want to survive and develop in the fierce competition, they must establish the concept of "brand competition in the world" and build their own brand. Quality is the cornerstone of the brand*. By implementing product quality certification, improving the company's quality management system, and continuously providing quality products to the market, this is the top priority for companies that want to truly build a good brand. On this basis, companies must also shape the image of the brand. How to shape the image of the brand? Enterprises are nothing more than shaping products, cultural image, brand identity and brand reputation. The process of implementing product certification is a process in which the company's values, beliefs, business ideas, ethics, and code of conduct can be further sublimated and strengthened, which will surely bring a new image to the company's spiritual outlook, environment, employees, and entrepreneurs. And all of this is a comprehensive reflection of the brand's cultural image. In terms of brand identity, attaching a certification mark to a certified product will give consumers a unique feeling. The enterprise implements product certification, and proves the conformity of its product quality through a third party. It also provides a layer of trust for consumers and customers. After obtaining the certification qualification, the certification body will announce the name of the certification company, the name of the product, and the standard on which the certification is based through the announcement, catalogue or other forms. The certified product can also be affixed with the certification mark on the product to obtain the quality system certification. The company can carry out extensive publicity, which conveys a lot of information to the society and customers, which is of great benefit to the improvement of brand reputation.
(5) Protecting the legitimate rights and interests of enterprises China's product quality certification management regulations stipulate that: "If the products are not certified or the certification is unqualified and the certification marks are used for the factory sales, the standardization administrative department shall order the sales to be stopped, and the illegal income shall be less than three times. Fine, and a fine of 5,000 yuan or less may be imposed on the person in charge of the illegal unit. "If the company's products are certified, when the same type of products produced by other manufacturers are found to be fraudulently used, the certification body will handle the law according to law, thus protecting the certification. The legitimate rights and interests of the manufacturer.
Product certification is the product of the market economy. The main purpose of applying for certification is to enable objective, impartial and authoritative third-party certification bodies to prove that their quality systems and products meet certain quality assurance models and product standards. The quality of the product is credible and the trust of the acquirer is obtained. In order to open the domestic and foreign markets, and improve the management level of enterprises. Any enterprise with the above purposes and strong desires should generally create conditions to obtain relevant product quality certification.
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