Release date: 2015-09-01
In the consumer market, the market has been frustrated. In January this year, after Google Glass stopped relevant consumer development projects, after six months of adjustment, there are signs of exerting force on the enterprise market, and the detonation of the enterprise market may become the future of Google glasses to win in the consumer market. The key to a trick.
[Smart glasses are also very useful]
According to the design website, Boeing, for example, some of their engineers began to abandon the traditional instruction manuals needed in some manufacturing operations. They only need to wear smart glasses to get the manual content quickly.
According to research by market research firm Gartner, companies using Google Glass or similar devices will save the company $1 billion in three to five years; mainly in the technical repair, healthcare and manufacturing industries, without hands-on operation. Access to the Internet, camera and video calls will come in handy.
After a medical institution called Dignity Health in the United States used Google Glass to record the consultation process in real time, the percentage of time that doctors used to enter data was reduced from 33% to 9%, and the proportion of time spent communicating with patients increased from 35% to 70%. .
Chen Gen, a smart wear industry expert, believes that compared with individuals, corporate consumers tend to have a more forward-looking business vision and a more sensitive business sense. As long as these new technologies and products can improve efficiency and cost for enterprises, they are I don't mind being the first person to eat crabs.
[The corporate market is too attractive]
According to data from the US Federal Bureau of Labor Statistics in 2012, about 46 million Americans work in industries that require the assistance of wearable devices. By 2022, this number will grow to 52 million. This is also the United States alone. If you look at the global market, then this data is even more exciting.
According to a recent study by market research firm Forrester Research, 68% of global respondents said they would prioritize the introduction of wearables into the company, compared with 43% of companies in 2010 that set employees to use mobile devices as primary or High priorities form a stark contrast.
["The curve saves the country", open the door]
Chen Gen believes that Google's move to the corporate market is actually a strategy of rectifying the entire market and breaking through the various markets. Because every business is a point on the big market.
In March 2014, a startup called Augmedix, which specializes in the development of Google Glass applications for hospitals and doctors, received a $3.2 million venture capital investment. Dow Jones called it the first public investment activity for Google Glass-specific application developers, and this investment behavior has given people more imagination and expectation for the application of Google Glass in the enterprise field.
In 2014, Google launched the “Glass At Work†project, the main purpose of which is to develop targeted Google glasses applications for enterprises to improve their work environment and improve work efficiency.
In June 2014, Google announced the first five “Glass At Work†Certified Partners. The applications they develop are clearly targeted and the users need a certain level of professionalism. For example, Schlumberger, the world's largest oilfield technology services company, has partnered with "Wearable Intelligence" to develop dedicated Google Glass applications for technicians to help them quickly access specific information on items to be inspected. Improve work efficiency.
What Google is most embarrassing is that it is the first to open the ecosystem of the wearable device enterprise market. First, Google has its own smart hardware - Google Glass, which is currently the most compelling in its class; second, Google has its own wearable device system - Android Wea.
Finally, and most crucially, more and more buyers and sellers join, that is, more application developers are willing to join the "Google Glass" enterprise project, develop special Google glasses applications for different companies, and the other side has more big names. The company has tasted the sweetness of this service and is willing to buy Google Glass and the corresponding problem solution.
Source: Xinhua International Client
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