In 2017, China is expected to become the world's largest consumer of wearable medical devices, based on the huge sales of China's wearable devices in 2016. In the face of the fast-developing wearable device industry, the Chinese government has made a series of deployments and arrangements in terms of policies and standards, and industry organizations are also booming.
According to the "China's wearable device industry market outlook and investment strategy planning analysis report", in the past year, China's wearable device sales have increased by nearly 84%, in the second quarter of this year has reached With sales of 9.5 million, it is expected to end in 2016, and the total sales of wearable devices can reach 110 million. Sales of wearable devices in the second quarter of 2016 increased by 13.2 percentage points from the first quarter. If in the next 2017, North America and Europe still maintain the same sales volume this year, China will occupy 30% of the entire wearable device industry in 2017.
A series of related companies such as Fitbit, Garmin and Samsung do not seem to realize the huge potential of China and the huge potential of China in the future. Fitbit shipped 5.7 million wearable devices in the second quarter, compared with 4.4 million in the same period last year. The ministry grew by 28.7%; the market share was 25.4%, an increase of 0.5 percentage points from 24.9% in the same period last year.
In the past few years, Xiaomi has achieved an unprecedented outbreak. Data show that Xiaomi's shipments of wearable devices in the second quarter were 3.1 million units, up 2.5% year-on-year; market share was 14.0%, down 3.2 percentage points from 17.2% in the same period last year. Xiaomi bracelets are still selling well in China. Today, the challenge for Xiaomi is how to expand the market outside China and enter the global arena.
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