Catering industry future development trend

The data provided by the Industrial Research Institute shows that in 2014, the trade scale of China's catering market was 27.8 trillion yuan, a year-on-year increase of 9.7%, and the year-on-year growth rate was 0.7%. Although the growth rate was small, this was the first increase in 2014 after two consecutive years of declining catering growth. During the transformation process, the catering market in China released a positive signal, and the future catering market will further open, requiring catering companies to conduct in-depth discussions. Transformation.

Rejuvenation of consumer groups At present, the development of many high-end restaurants has entered a bottleneck period, and especially the high-end restaurants of official consumption have suffered severe injuries. With the change of people's consumption level and the improvement of the quality of life, the quality of the food and beverage industry for consumption is also required. With the passage of time, domestic food and beverage shops are gradually becoming popular, which is a major direction of the transformation of the catering industry, only to meet the public. The consumption will be able to have better sales.

Among them, among the popular consumers, more consumer groups are young people. At the same time, it also shows that satisfying the needs of young people in the catering industry is the mainstream.

<br> <br> promote the development of the Internet with the development of the Internet, many people's lives can not live without the Internet, and is the case, the food and beverage industry and the Internet for the perfect combination, so that more people, especially young people Accept the convenience and quality services brought by catering and electricity suppliers.

In the fierce competition in the food and beverage industry, how to win the consumer market is the key to explain that the food and beverage industry really is not just a meal, but more importantly, it is running consumer data. The diversified development of catering e-commerce companies can meet the various needs of consumers and provide consumers with more choices.

At the same time, the development of the Internet has brought about technological innovations for the catering industry. Now, many restaurants can implement traceability functions just like imported foods. Consumers can scan the QR code to achieve the supervision of the entire restaurant.

The development of the Internet will create a more splendid and splendid future for the healthy development of China's catering industry.

Experiential marketing <br> <br> Currently, consumers are generally spending time both rational and emotional, but a lot of people due to ignorance, no contact with food and beverage service, will choose not to accept silently. If, for consumers to provide an experience of consumption patterns, consumers before consumption, consumption, after-consumer experience, is the key to the study of consumer behavior and corporate brand management.

Due to the exaggerated propaganda of various catering advertisements, in the eyes of many people, there will be a natural “graphically inconsistent” consumption concept. When consuming, more emphasis is placed on the feeling of experience. Only by experiencing it can we have a Deeper contact and understanding will have a better reputation for the future development of the catering industry.

At present, there are many catering trades that have launched new ones for experiential consumption in order to bring more intimate and considerate services to customers.

Although the current competition in the domestic catering industry is quite fierce, as long as we grasp the mainstream of the future development, we can win more consumers in the market.