The doctor stood on the "wind vent"
"Internet + medical " is not a simple "medical + Internet". It uses the characteristics of the Internet to open up new economic forms and innovate its stock and increment in the segmentation of medical services.
At 7 o'clock in the morning of May 12, Wang Mingxuan, the attending physician of the emergency department of Beijing Friendship Hospital affiliated to Capital Medical University, took the time to answer the health consultation of the user of "Spring Rain Doctor". The patient evaluated him as "very professional and serious" and "very clear". Help" "Reply is timely".
Three years ago, Wang Mingxuan signed a contract to become the online consulting service doctor of Chunyu. Using fragmented breaks such as early morning, noon, and shifts, he has answered nearly 8,000 health consultation questions online, was followed by 335 fans, and successfully opened a “medical clinic†on the Internet, managing 20 on a private doctor's platform. A patient, and Wang Mingxuan also got a monthly income of several thousand yuan or even tens of thousands of yuan.
According to Zhang Rui, CEO of "Spring Rain Doctor", doctors like Wang Mingxuan signed a total of 100,000 people in Chunyu, and all of them are at the level of attending physicians at the hospital. “Every day, there are about 80,000 consultations in the spring rain. Generally, the questions are answered within 3 minutes, and the problem of more than 70% of the users is quickly solved, which reduces the cost to the user, including money, time, social trust, special disease consultation, etc. the cost of."
The "Internet +" tentacles have penetrated into the medical industry . Nowadays, on the mobile Internet, doctors such as Dr. Chun Yu, Dr. Clove, Doctor of Peace, Doctor of Love, Doctor of Almond, etc. have become active. The "Hospital" has also been built. There are "Mobile Internet Hospitals" similar to Kingdee Medical, Ningbo. Cloud Hospital, Guangdong Network Hospital, etc., there are also virtual cloud hospitals, Alibaba Cloud Hospital, Baidu Cloud Hospital, etc. that integrate medical resources.
On April 1st, Alibaba Cloud Hospital was officially launched. The cloud hospital platform was named “Medical Butterfly Valley†and provided full chain services including doctors, medical institutions, patients, medical insurance, health management, cloud pharmacy, inspection and inspection, etc. Let the world have no ugly disease." Wang Yaqing, president of Ali Health, said that through Internet technology, patients in the cloud hospital see a doctor, the online doctors open a check list, the patient goes to the offline inspection agency, the inspection agency simultaneously sends the results to the patient and the clinic doctor, the doctor prescribes the online prescription, the patient Buy medicine online at the pharmacy, and deliver it to your home.
"We will attract more than 600,000 primary medical service organizations nationwide, and also attract resources from secondary and tertiary medical institutions, and integrate relevant medical service resources to achieve guidance, first consultation, referral, and promotion of graded diagnosis and treatment." Wang Yaqing said. At present, some clinics have been stationed, and the Beijing Military Region General Hospital and the Guangzhou Women and Children Medical Center have also confirmed cooperation.
From the market situation, “Internet + Medical†faces different service groups and is divided into three major markets: the mobile service platform connecting the parties with the hospital as the entrance, realizing the whole process connection between the hospital and the outside; The functional registration of the entrance, consultation, doctor-patient communication, remote diagnosis and treatment; the knowledge base and community of doctors as the entrance to service doctors, career development, clinical support and other related functions.
Internet medical forms are diverse. "Internet + medical" is not a simple "medical + Internet". It uses the characteristics of the Internet to open up new economic forms and innovate its stock and increment in the segmentation of medical services. Chen Dengkun, general manager of Kingdee Medical, believes that “Internet + medical†includes two parts: revitalizing stock and innovating incrementally. “Revitalizing stocks is to extend the services of medical institutions up and down through the Internet and mobile Internet. Innovation increment is a new reconstruction. The medical service supply and demand model establishes a new medical supply and demand matching platform. Innovation increment is a useful supplement to the revitalization of stocks, and there are many resources shared among them. Of course, the impact of incremental innovation on medical institutions in the future is not even ruled out. Partially subversive."
Did not subvert the traditional service model
The integration of "Internet + medical" innovation only reshapes and re-creates the medical treatment system to make the allocation of medical resources more reasonable.
The fusion of "Internet + medical" has hit the "pain point" of reality and brought convenience to people's lives. Chen Qiulin, an associate researcher at the Institute of Population and Labor Economics of the Chinese Academy of Social Sciences, believes that the benefits of Internet medical care are many, first of all, enriching medical information ; secondly, it is convenient and fast, mainly for specific groups of people and specific diseases; in addition, it saves costs through the Internet. Information interconnection, reducing waste and controlling unnecessary costs. "Like offline medical care, the essence of Internet medical treatment is also to solve the problem. Regardless of how the technological means progress, the key is to solve the medical problems in reality, to relieve or alleviate the patient's illness, to maintain and promote the health of the public, and not to bring Bigger question."
So, will the innovative Internet medical platform completely subvert the traditional medical model and completely replace it? Wang Yaqing said that it is still necessary to emphasize online and offline integration, and it is impossible to completely subvert the traditional model. "The existing platform is based on Internet technology, using accumulated big data to carry out intelligent medical services, improve the productivity of the medical industry, reshape the medical system, help the government lay the foundation of informationization, and achieve graded diagnosis and treatment."
In Ali's health strategy, Yunhe Hospital is an innovative whole-chain service platform that not only solves the convenience of medical consultation services for consultation, first diagnosis, and triage, but also introduces offline inspection and inspection services to standardize operations. At the same time, there are specialized medical distribution and management services, and in the future, it will be combined with smart medical equipment to achieve accurate medical services, so that each user has a private customized service. This platform fully integrates online and offline resources, and is indeed a deep integration and re-engineering of the original medical system.
Zhang Rui said that the Internet does not subvert traditional medical care, but uses the Internet and mobile Internet as a means to divide the diagnosis and expand the service radius, thus solving the problem of insufficient supply and uneven distribution of medical resources. “After three years of operation, we found that nearly 30% of the problems still need to be further solved offline to better serve users and meet the demand.†In early May, Dr. Chun Yu announced that he would open in Beijing, Shanghai, Guangzhou, Hangzhou and Wuhan. 25 clinics provide private doctor services based on online and offline integration, forming a service model of “online health records – online consultation and triage – offline medical treatmentâ€.
Liu Xin, deputy general manager of the O2O business unit of Alipay Ant Financial Services Group, believes that mobile phone hospitals do not subvert medical treatment, but use Internet technology to infiltrate and rebuild medical service system. It is a rational allocation of medical resources, such as optimizing medical service procedures. Revitalize resources and professionally divide the service system. "The new technology will bring convenience to life, and the same is true for medical treatment. Now, visiting a mobile phone is still a new thing, which is a supplement to the traditional way of seeing a doctor, but it may become mainstream in the future."
The Internet cannot completely subvert and replace hospitals. On the contrary, while traditional hospitals feel part of the impact, they actively embrace the "Internet +", transform and improve the original system, and improve efficiency. On April 27th, the “Beijing Medical Service†jointly sponsored by the Beijing Municipal Health and Family Planning Commission and the Beijing Municipal Hospital Administration and the Beijing Bank of China launched the WeChat service number, officially accessed the WeChat smart medical system, and piloted the operation at Beijing Shijitan Hospital. Beijing, which has the most medical resources, is also deeply integrated into the “Internet +â€. It can be seen that “Internet + medical care†is the general trend.
Puyang Linshi Medical Supplies Co., Ltd. , https://www.linshimedicals.com