Milk powder rises and baby rations rise

The surge in milk powder prices in 2012 has quietly started this month. Recently, domestic milk powder company Wandashan burst out to increase its product purchase price by 10%, and Mead Johnson, which has not raised its price for several years, also reported news of price increase. Yesterday, the reporter visited a large supermarket in Zhengzhou and found that the price of each powdered milk brand remains stable. Sales staff all said that they have not yet received a price increase notification.

Wandashan milk powder price increase 10%

A few days ago, Wandashan Dairy stated that it would complete the price increase for Wandashan milk powder and rice flour on the retail channel by March 21, 2012, with a margin of about 10%. The reason is that the operating costs such as raw milk, feed, water, electricity, transportation, and labor continue to increase, and companies cannot digest it.

Yesterday, the reporter contacted Heilongjiang Wandashan Dairy Co., Ltd., and customer service personnel said that Wandashan milk powder did not have a uniform retail price in the country. The manufacturer’s regulations did not increase by more than 12%.

Subsequently, the reporter visited the Zhengzhou market and found that Wandashan milk powder was only sold in individual supermarkets. The head of the food department of the Century Lianhua Supermarket said that he had not received any price adjustment notice from Wandashan.

Recently, Mead Johnson, who has not raised his price in the past two years, has also heard news of price increase. According to online news, the company plans to replace the new equipment by the end of March and raise the price by 10% to 20%.

Yesterday, at the Big Seven New Mart supermarket on Erqi Road, the reporter saw Mead Johnson's baby milk powder (900g) priced at 252 yuan and the second paragraph 235 yuan. Sales staff said that the company will increase the price of new products in April and increase the price by 10%. According to this calculation, the price of a can of milk powder will increase by about RMB 25, and a baby will eat a can of powdered milk every week. Consumers will pay 100 yuan more per month.

The reporter contacted Mead Johnson Company and the other party said that it had not received an official notice. Many supermarkets in Zhengzhou also said that they have not received notification of price increases.