COFCO E-Commerce Will Encourage Imported Food

Recently, Zhou Ying, COFCO's e-commerce director, disclosed that COFCO's sales target for 2013 will be 200 million yuan. For this reason, COFCO's e-commerce business will make efforts in 2013 from three aspects. “Our plan is to double our sales every year, and to achieve 5 billion yuan before taxation in five years.” In 2013, based on its own brand, COFCO e-commerce will energetically generate imported foods, and this is also the COFCO Group. A major strategy for 2013.

Zhou Ying told reporters that consumers’ perceptions of COFCO are generally concentrated on food producers and brand owners, but COFCO is actually the largest grain, oil, and food import and export company in China. In the past, COFCO imported more raw materials such as grain, corn and soybeans. Since this year, COFCO will vigorously import small packaged foods. "Since the end of last year, the company planned this matter and set up the Import and Export Division to bring the world's best food to China." Zhou Ying revealed.

The reporter was informed that COFCO also registered a trademark called “COFCO Overseas Direct Election”. In the future, all imported foods sold by COFCO will be labelled as “COFCO direct overseas election”. COFCO hopes to use it as a certification for imported foods that are highly recognized by consumers.