Explain how the United States is moving towards the telemedicine 2.0 era DTC model

Don't B2B, B2B2C, hello DTC

The US telemedicine industry is experiencing a wave of explosive growth. Last year, the United States carried out about 11 million telemedicine services. This is mainly based on B2B services, including remote imaging diagnosis (including X-ray, CT, MRI) between about 5 million hospitals.

However, leading the industry outbreak is direct-to-consumer (DTC) telemedicine services. At the annual meeting of the ATA American Telemedicine Association, which ended in May this year, the number of DTC telemedicine services in the United States reached 1.25 million in 2015. 300,000 people received remote counseling services.

In addition, approximately 1 million Americans are now wearing cardiac pacemakers or implantable ECG devices for real-time monitoring of cardiac telemedicine services. The IHS agency predicts that by 2020, the US remote video diagnosis and treatment service will reach 27 million times a year. Grand View Research predicts that the US DTC telemedicine market will reach $16.4 billion in 2025.

Reviewing the history of telemedicine development in the United States, it has experienced several major development stages, from meeting the needs of special industries (aerospace and military), to remote consultations between hospitals, and to online telemedicine services that have emerged in recent years. Early telemedicine services were mainly carried out between medical institutions and doctors. This is the telemedicine service 1.0 phase.

Benefiting from the popularity of the Internet and smartphones, today's telemedicine services have evolved from early text and voice to instant video. The content of data transmitted between telemedicine participants has also expanded to include medical information such as real-time physical data, electronic medical records, and medical image data. At the heart of this phase is the shift in medical services to patient-centricity.

Various information technology has “plugged in” the medical service and walked out of the hospital to help them get to the patients they need. This is the telemedicine 2.0 phase of today. This is a historic change in the history of the medical industry . Hospitals and doctors who are “stubborn” in the eyes of many people, like other traditional industries, regard consumers as God for the first time and do everything they can to meet the growing needs of users. The fundamental shift in this service concept and service approach may take quite a while to complete.

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