[China Pharmaceutical Network Technology News] Destructive innovation can change the way medical services are supplied and the way drugs are used. This is very fascinating. In the near future, huge technological changes will promote the transformation and upgrading of pharmaceutical companies. In this regard, pharmaceutical companies should take immediate action to promote the transformation and upgrading of enterprises.
Give patients more power
After gaining higher authority, patients will establish an equal partnership with their caregivers and gain the potential to break the entire medical system. They will participate in research, gather information, and keep abreast of the latest developments. Although such an approach has many advantages, for laymen, medicine is not an easy-to-understand knowledge. During the treatment process, professional medical personnel in various fields must treat patients as partners and be ready to answer their questions. These “highly privileged patients†will apply for clinical trials.
Some even buy biotech companies for independent testing. In the absence of supervision, emotional testers will abandon ethics in garage laboratories. In general, such practices have advantages and disadvantages, so we should be prepared for new medical services. Future pharmaceutical companies will negotiate with patients to make medical decisions that best suit the patient's interests.
Promote pharmaceutical reform through health gamification
The incentives for patients and professional medical staff currently employed by pharmaceutical companies are outdated. They need to turn their attention to gamification to attract netizens and improve customer loyalty and pharmaceutical image. For example, Pokemon Go changed the entire game industry in a few weeks. It allows players to leave the house and keep moving, which really gives them a healthier lifestyle. Whenever people start to stay away from an advertising platform, we need to create a new advertising platform. And the new advertising platform needs to be attractive enough to customers and provide relevant information to help them make medical decisions.
Highly privileged patients will resent the term “loyalty†because it implies that the patient must obey the order. Therefore, patients will be motivated by making decisions with caregivers.
VR/AR is changing the way of experience
Augmented reality and virtual reality technologies, Google Digital Glasses, and virtual reality devices such as the Oculus Rift have brought us a new world of digital information processing. If you have the opportunity to experience virtual reality devices and understand the mechanics of drugs in a 3D way, you will realize the huge potential of virtual reality technology. You will feel the deep shock, and you will never forget it for a long time. In this world of massive information, this technology will put us in an invincible position. For example, you can wear the device, observe the heart in all directions, and even see every beat.
Genomic sequencing at home
Genomics and personalized treatments will result in treatments tailored to individual genetic backgrounds. For example, after obtaining a text file containing my genetic information, I can provide it to my doctor and obtain a list of drugs based on personal genetic and metabolic differences to avoid a uniform drug regimen. On the other hand, the cost of genome sequencing is also declining. Once this technology is popularized, doctors' methods of prescribing will face tremendous changes. And pharmaceutical companies need to be prepared for this change and provide timely solutions.
Data collection
In vivo and body surface sensors will be a comfortable and affordable way to measure health parameters, and this technology will help patients gain critical health data. The success of a clinical trial depends largely on how the medical staff collects patient data. We can imagine the popularity of automatic health sensors. If pharmaceutical companies change the way they collect data, they will be hugely cost-effective. At the same time, we also need to keep pace with the times and remain vigilant, and develop various technologies in a stable manner so that we can truly benefit from the development of technology.
DIY biotechnology in front of you
A new generation of scientists born on “do-it-yourself†biotechnology will break the limits of traditional research. Large research institutions tend to monopolize drug research, but with the emergence of civilian scientists such as Jack Andraka, who have developed revolutionary pancreatic cancer trials, this era will come to an end. At the age of 15, he invented a low-cost test. This creative spirit is important to maintain the safety of DIY biotechnology. Laws and regulations have the necessity of existence, but we cannot deny that individuals can completely complete scientific research at home. Therefore, pharmaceutical companies also need to pay attention to the research star born in the garage laboratory.
Print everything with a 3D printer
3D printing technology can manufacture medical prostheses, medical devices and pharmaceuticals. A research and development team in Scotland is trying to print drugs on a 3D printer. The first drug produced using a 3D printer was approved by the US Food and Drug Administration (FDA) in 2015. Imagine getting a drug blueprint tailored to your genomic background, and local pharmacies can print the drug to you at a custom dose, and large pharmaceutical companies don't have to participate in the process.
Human experiment is about to end
Detailed human physiology simulation experiments will replace human experiments. Testing a new drug with a real human body is a brutal practice.
Perhaps we can use a supercomputer to run billions of human body physiology models simultaneously and complete thousands of drug target tests in seconds. After getting rid of the ethical dilemma, the efficiency of scientific experiments will be greatly improved. This approach is cheaper, faster, and more reliable. The above methods of mass medical data collection have almost unlimited possibilities, and patients will not be injured in the process of collecting data.
Make complex decisions with supercomputers
Medical decisions made using artificial intelligence systems in supercomputers will revolutionize traditional medicine, and cognitive computers, including IBM supercomputer Watson, have begun to participate in big data analysis from genomics research and biotechnology. field. This will change the way in which new drugs are invented. Of course, human supervision is indispensable from beginning to end, but the accuracy and speed of a machine analysis is clearly higher.
Nanorobot in the blood
Nanobots in the blood can help patients with early diagnosis by continuously measuring all health parameters. Once the technology of transporting drugs in the nanocage to target cells becomes practical, the pharmaceutical industry will have to produce end products that are compatible with nanotechnology. If new drug treatments cannot be developed, the transformation process for pharmaceutical companies will be difficult. Nano-robots are the most futuristic technology, and any technological revolution will bring challenges to pharmaceutical companies.
Nestlé has begun researching home food 3D printing technology. We don't need to print food now, but when we need it, Nestlé will be ready. A division of the company is working to develop business models, professional products and training experts. The pharmaceutical industry is in a period of great returns, but the industry also needs to take action before the disruptive technology wave. Science and technology is an incredible tool, but if we want to determine the way technology is transformed in the pharmaceutical industry, we need to focus on the development of science and technology.
We need a pharmaceutical industry with strong innovation capabilities, but technology is rapidly changing medicines and healthcare. In this context, pharmaceutical companies must find new solutions to monitor drug production and ensure the safety of new products. What do you think is impossible? Look at the aerospace industry.
Give patients more power
After gaining higher authority, patients will establish an equal partnership with their caregivers and gain the potential to break the entire medical system. They will participate in research, gather information, and keep abreast of the latest developments. Although such an approach has many advantages, for laymen, medicine is not an easy-to-understand knowledge. During the treatment process, professional medical personnel in various fields must treat patients as partners and be ready to answer their questions. These “highly privileged patients†will apply for clinical trials.
Some even buy biotech companies for independent testing. In the absence of supervision, emotional testers will abandon ethics in garage laboratories. In general, such practices have advantages and disadvantages, so we should be prepared for new medical services. Future pharmaceutical companies will negotiate with patients to make medical decisions that best suit the patient's interests.
Promote pharmaceutical reform through health gamification
The incentives for patients and professional medical staff currently employed by pharmaceutical companies are outdated. They need to turn their attention to gamification to attract netizens and improve customer loyalty and pharmaceutical image. For example, Pokemon Go changed the entire game industry in a few weeks. It allows players to leave the house and keep moving, which really gives them a healthier lifestyle. Whenever people start to stay away from an advertising platform, we need to create a new advertising platform. And the new advertising platform needs to be attractive enough to customers and provide relevant information to help them make medical decisions.
Highly privileged patients will resent the term “loyalty†because it implies that the patient must obey the order. Therefore, patients will be motivated by making decisions with caregivers.
VR/AR is changing the way of experience
Augmented reality and virtual reality technologies, Google Digital Glasses, and virtual reality devices such as the Oculus Rift have brought us a new world of digital information processing. If you have the opportunity to experience virtual reality devices and understand the mechanics of drugs in a 3D way, you will realize the huge potential of virtual reality technology. You will feel the deep shock, and you will never forget it for a long time. In this world of massive information, this technology will put us in an invincible position. For example, you can wear the device, observe the heart in all directions, and even see every beat.
Genomic sequencing at home
Genomics and personalized treatments will result in treatments tailored to individual genetic backgrounds. For example, after obtaining a text file containing my genetic information, I can provide it to my doctor and obtain a list of drugs based on personal genetic and metabolic differences to avoid a uniform drug regimen. On the other hand, the cost of genome sequencing is also declining. Once this technology is popularized, doctors' methods of prescribing will face tremendous changes. And pharmaceutical companies need to be prepared for this change and provide timely solutions.
Data collection
In vivo and body surface sensors will be a comfortable and affordable way to measure health parameters, and this technology will help patients gain critical health data. The success of a clinical trial depends largely on how the medical staff collects patient data. We can imagine the popularity of automatic health sensors. If pharmaceutical companies change the way they collect data, they will be hugely cost-effective. At the same time, we also need to keep pace with the times and remain vigilant, and develop various technologies in a stable manner so that we can truly benefit from the development of technology.
DIY biotechnology in front of you
A new generation of scientists born on “do-it-yourself†biotechnology will break the limits of traditional research. Large research institutions tend to monopolize drug research, but with the emergence of civilian scientists such as Jack Andraka, who have developed revolutionary pancreatic cancer trials, this era will come to an end. At the age of 15, he invented a low-cost test. This creative spirit is important to maintain the safety of DIY biotechnology. Laws and regulations have the necessity of existence, but we cannot deny that individuals can completely complete scientific research at home. Therefore, pharmaceutical companies also need to pay attention to the research star born in the garage laboratory.
Print everything with a 3D printer
3D printing technology can manufacture medical prostheses, medical devices and pharmaceuticals. A research and development team in Scotland is trying to print drugs on a 3D printer. The first drug produced using a 3D printer was approved by the US Food and Drug Administration (FDA) in 2015. Imagine getting a drug blueprint tailored to your genomic background, and local pharmacies can print the drug to you at a custom dose, and large pharmaceutical companies don't have to participate in the process.
Human experiment is about to end
Detailed human physiology simulation experiments will replace human experiments. Testing a new drug with a real human body is a brutal practice.
Perhaps we can use a supercomputer to run billions of human body physiology models simultaneously and complete thousands of drug target tests in seconds. After getting rid of the ethical dilemma, the efficiency of scientific experiments will be greatly improved. This approach is cheaper, faster, and more reliable. The above methods of mass medical data collection have almost unlimited possibilities, and patients will not be injured in the process of collecting data.
Make complex decisions with supercomputers
Medical decisions made using artificial intelligence systems in supercomputers will revolutionize traditional medicine, and cognitive computers, including IBM supercomputer Watson, have begun to participate in big data analysis from genomics research and biotechnology. field. This will change the way in which new drugs are invented. Of course, human supervision is indispensable from beginning to end, but the accuracy and speed of a machine analysis is clearly higher.
Nanorobot in the blood
Nanobots in the blood can help patients with early diagnosis by continuously measuring all health parameters. Once the technology of transporting drugs in the nanocage to target cells becomes practical, the pharmaceutical industry will have to produce end products that are compatible with nanotechnology. If new drug treatments cannot be developed, the transformation process for pharmaceutical companies will be difficult. Nano-robots are the most futuristic technology, and any technological revolution will bring challenges to pharmaceutical companies.
Nestlé has begun researching home food 3D printing technology. We don't need to print food now, but when we need it, Nestlé will be ready. A division of the company is working to develop business models, professional products and training experts. The pharmaceutical industry is in a period of great returns, but the industry also needs to take action before the disruptive technology wave. Science and technology is an incredible tool, but if we want to determine the way technology is transformed in the pharmaceutical industry, we need to focus on the development of science and technology.
We need a pharmaceutical industry with strong innovation capabilities, but technology is rapidly changing medicines and healthcare. In this context, pharmaceutical companies must find new solutions to monitor drug production and ensure the safety of new products. What do you think is impossible? Look at the aerospace industry.
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