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With "title gold Rush" words to describe recent years Kingdee medical pushing mobile Internet hospital construction speed is not an exaggeration.
As a subsidiary of Kingdee International (0268.HK), a company listed on the Hong Kong Stock Exchange, Kingdee Medical acquired LIS Vendor Shanghai Kehua Qiqi and HIS Vendor Guangzhou Huitong at the end of 2010, and officially entered the medical information industry. In April 2014, Kingdee Medical proposed the “Mobile Internet Hospital Solutionâ€. In 2015, it proposed to achieve the goal of 500 mobile Internet hospitals.
According to the 2015 annual report of Kingdee International, the number of mobile Internet hospitals actually signed in 2015 reached 240, the cumulative number of users exceeded 1.82 million, and the cumulative number of transactions exceeded 3.2 million. Although the actual number of completions is only half of the target, this number is still amazing.
Kingdee Medical is very good at using the media to build momentum. Chen Dengkun, general manager of Kingdee Medical, once said, “The existence is perceived. The best thing is not worthwhile if the patient does not know. Therefore, we must let more patients know, use and experience the mobile internet hospital through media promotion. In order to realize its value.†The news of the completion of each mobile Internet hospital of Kingdee Medical will be widely reported, so that readers have left a message after a related report in the media: “It’s all about the same news, every time you change the name of a hospital. It will be fine."
The repetition of the content makes the news value small, but the opening of a large number of public hospitals will eventually bring about qualitative changes. At the reMED Reconstruction Medical Ecology Summit Forum in July, Chen Dengkun proposed the goal of connecting 1,000 mobile Internet hospitals in three years. Chen Dengkun told the health point reporter that it will now slow down the number of requirements and increase the quality requirements. It is mainly arranged in large hospitals in 13 key cities such as Beishang Guangshen. “To help the top hospitals realize the transformation of mobile Internet in the center of China's medical resources concentration.â€
Li Chaoming, general manager of the research and development and implementation delivery center of Kingdee Medical Mobile Internet Hospital, said that from the perspective of team and technical strength, Kingdee Medical can simultaneously implement mobile Internet projects in 35 hospitals; the construction time of a hospital is 1-2 months. Can be completed inside.
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　 Kingdee Medical's business model
In addition to the C-end patient mobile service platform, the hospital's internal work platform is also the goal of Kingdee Medical. On July 29th, the 454th Hospital of the Chinese People's Liberation Army (454 Hospital) and Kingdee Medical jointly launched the first mobile mobile work platform in the country. Through the “Cloud Home APPâ€, the hospital's medical workers and medical administrators. Hospital decision makers can access a unified mobile office portal.
In the eyes of Chen Dengkun, the patient mobile platform and the in-hospital work platform are the “two-headed communication†of medical informationization. Chen Dengkun said that Chinese hospitals have been informatized for 30 years and have achieved many fruitful results. However, there are two things that have not been done: the first is that hospital informationization is for internal services, patients do not need systems; secondly, hospital informationization is still the operation layer rather than the decision-making system, and the dean does not use information systems. According to Chen Dengkun, Kingdee Medical is the “last metre†to connect patients and deans.
Who will pay for it?
At the signing ceremony of Kingdee Medical and Changhai Hospital on July 20, Chen Dengkun’s white shirt was particularly conspicuous in front of a group of uniformed military uniforms. He stood in the third position of the right hand and placed the middle position. Left to the hospital leadership.
Chen Dengkun’s modesty is not artificial. Kingdee Medical's business model has made him accustomed to a low profile of service when working with hospitals. When the Internet subverts the catering, fast-moving, and taxiing industries, these industries are characterized by free competition. "But medical care is not a free competition, but a strong administrative monopoly. This determines that we can not simply apply the Internet to the C-side thinking." Chen Dengkun told the health point reporter.
The situation is stronger than people. The idea of ​​Kingdee Medical is: "We should respect industry partners, not to replace hospitals, but to help hospitals transform the mobile Internet." This makes their product logic that Kingdee Medical's medical information solutions are mostly It is the configuration of "independent platform + open entrance". Specifically, the patient can access and call the patient mobile service platform function by paying attention to the hospital's WeChat public number, and obtain the in-house full-process service from intelligent guidance to appointment registration, mobile payment, and inspection report intelligent push. This avoids the characteristics of low-frequency use of medical APP in the past. The patient mobile service platform of Changhai Hospital has accumulated more than 20,000 users in one month since it was put into trial operation on June 26. "The hospital's own people are scared."
The payment issue is another proof of the hospital's strength. Taking the cooperation between Kingdee Medical and Changhai Hospital as an example, in addition to helping the hospital complete the system construction, Kingdee Medical also has 20 operators in the hospital for at least six months to guide patients to use Changhai's mobile Internet hospital. For these services, Zhang Congjie, the president of Changhai Hospital, used the term “free†in his speech.
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