The layoffs of mobile medical care continue to this day. After medical treatment 160, seeking medical advice, and good doctors were exposed to layoffs, Baidu recently confirmed the abolition of the medical department through internal letters. The cold winter of capital reflects the problems of the mobile medical company's business model and the lack of clear profitability. Mobile medical companies collectively transferred to Internet hospitals to explore profit models. However, Internet hospitals still have problems such as inability to access medical insurance, lack of management talents, and mismatch between doctors and patients.
Withdrawal of the medical department
"For products that are not competitive in the market, the withdrawal will be withdrawn, and the customs will be closed. The merger will be the same." Baidu Chairman Li Yanhong said on February 7. In the following two days, Baidu confirmed the abolition of the medical department through an internal letter. However, Baidu did not disclose whether the subsequent arrangements for the merger department and related departments were involved after the abolition.
Baidu Mobile Medical Division was established in January 2015. The main business is to launch a registration appointment with domestic hospitals through O2O. Baidu's previous mobile medical layout has three main aspects: Baidu doctor, thumb doctor, fun medical network, and medical care network on the online consultation; medicines and e-commerce have direct access to medicine; and smart equipment has Dulife.
It is understood that the medical department involved in the abolition is not good at Baidu's internal performance. In addition to the lack of internal and market competitiveness, Baidu's abolishment of the medical sector does not rule out the impact of many medical-related incidents such as the "Weize Zexi incident" last year.
According to industry analysts, from the department's abolition of rumors, Li Yanhong responded that "it is not Baidu's termination into the medical field, but the use of artificial intelligence technology to enter medical care", and finally confirmed that although this is a Baidu company, but among them What reflects the dilemma of the mobile medical industry .
Mobile medical winter is coming
The mobile medical industry in 2016 is not satisfactory. In August 2016, 300 doctors were dismissed and 300 employees were dismissed, and the innovative career line was abolished. Afterwards, the doctors asked the drug network, and the doctors also reported a large number of layoffs, and the scale was 30%-50%.
Although these companies responded that they are personnel adjustment and departmental optimization, some analysts believe that the winter of mobile medical care has arrived. “After experiencing explosive growth and capital investment booms, mobile healthcare is experiencing a capital winter. Under the condition that earnings are not as good as expected, layoffs by optimizing internal organizational structure become the most direct way for companies to control costs.â€
In the view of Wang Hang, the founder of the good doctor online, mobile medical is now in the transformation stage, and is also entering a new stage of development. Wang Hang said that there are a lot of bubbles in the mobile medical industry, and the capital winter industry transformation will slowly squeeze out these bubbles, which is a good thing for the entire mobile medical industry. "Winter is coming, spring is not far away."
Of course, the winter also reflects the problems of the mobile medical company's business model and the lack of clear profitability. At present, the transformation direction of mobile medical care is relatively consistent, that is, the transformation of Internet hospitals. However, Zhao Heng, a partner at Latitude Health, a medical strategy consulting firm, said that Internet hospitals are just a transitional form of the market and it is difficult to become the mainstream model for future development.
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