Foreign media published an article saying that in 2014, wearable technology and quantitative self-sports caused more and more attention. "Big data" is also often on the lips, and large health care companies such as the Mayo Clinic and the MD Anderson Cancer Center have teamed up with IBM's Watson system to bring big data to people's beds. What trends will emerge in the healthcare technology industry in 2015?
To discuss this, the author interviewed Devin Gross, CEO of healthcare technology company Emmi Solutions, and Greg Blew, chief creative officer and vice president of product management. The company is committed to helping healthcare providers enable people to actively participate in treatment care. The two talked about the three main themes that they will become the main theme this year:
Big data personalization
In the use of big data to predict people's behavior and provide personalized services, the healthcare industry is clearly behind the banking, retail and other industries. Gross believes that this will change. He pointed out, “We want to treat patients as consumers,†data can be aggregated to serve individuals and give them more control over their health care plans and self. Wearables are undoubtedly part of an ever-expanding data pool. Passive data and data from the “Internet of Things†are other new sources of information about individual behaviors and characteristics that may help health care organizations understand their end users.
Let the patient participate in the long-term
So far, many medical interventions have focused on acute exacerbations of patients, such as the diagnosis of diseases and hospitalization. However, Gros and Bruce expect that widespread changes in the health care system will require organizations to build good relationships with patients. Along with this change will be the use of deepened data pools and advanced analytical tools to differentiate populations: two factors that are important for enhancing the meaning and value of doctor-patient dialogue. “It’s not enough to implement some common measures, expect people to take action, or trust you to treat them personally,†Bruce said. Healthcare organizations that stand out from the competition will be those that understand this and know how to implement it on a large scale. Technology will play a role, but personalizing doctor-patient dialogue is the key. Emmi Solutions is incorporating this into its product roadmap.
As for concerns about how patients will respond to health care companies’ information about their consumption activities or other non-medical behaviors, Bruce said, “Building trust takes time, but if the approach is right, then sharing information is a natural thing. The exchange of data between patients and service providers is private and personal, but it is important for both parties to ensure that they benefit as much as possible from that relationship. "The quality of that relationship also depends on Whether to treat the patient as an individual, not just as a member of the mortal beings who can be treated as one and the same.†Gross adds that doing that means “the doctor-patient dialogue becomes personal, not about problem."
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