Doctor: Mobile Medical wants to say that it is not easy to love you.

OFweek Medical Network: The most active visit to doctors is the mobile medical promotion team, but the enthusiasm of mobile medical care cannot be translated into doctors' retention and activity. American doctors are more like an engineer, and they can enjoy good treatment and social status by studying technology. The majority of Chinese doctors have to earn their own income, so their mentality is more like a salesperson. They will be very concerned about new things." Input-output ratio and opportunity cost. Drugs and doctors have created a relatively stable and efficient income model for doctors, and mobile medical education relies on feelings, telling the future, and tapping the professional needs of doctors. It is difficult for doctors who are on the ice to “speak up”. The following is the story of a mobile medical company. The texts of Yulin, Laojiao and Xin are purely virtual. If they are similar, they are purely related.

Last year, Yulin was swallowed up by pigs. These theories were flickering and set up a mobile medical company with their friends. Jianghu rumors doctors are the core of the medical industry , "the doctors have the world", so the Yulin team has developed an app for doctors' daily work, hoping to use the app to "fish" the doctor from the hospital system for patients. Provide more efficient and flexible medical services.

Friends and investors around me said that this idea is good, and encourages Yulin to promote the product. Yulin dreamed that the product could become an “explosive model”, so she initially focused on the online community and WeChat group to promote it. Later, she found that the effect was poor. The doctor was busy and did not use the Internet, so the Yulin team had to go to the hospital. Push it on.

I will give my heart to the moon, and I will see the moonlight ditches.

After Yulin ran the hospital, he discovered that medical representatives had begun to withdraw from the historical stage. Mobile medical promotion representatives have become the most active people in the hospital, and enthusiastically promoted various types of App “Medical Doctors” to doctors.

· There is a case discussion in the doctor community, aimed at the need for doctors to improve their skills;

· Helping doctors to form their own patient groups and communicate with doctors and patients, aiming at the need for doctors to build brands and obtain additional income;

· There are also needs for doctors' social, continuing education, scientific research management, and even the medical version of Mo Mo!

It’s really exhausting, and it’s all right.

Yulin enthusiastically introduces his well-developed App to doctors, which can help doctors do a lot of things, and it is still free for life! I know that most doctors look at the passionate Yulin only a few reactions: "I am very busy, please leave." "I have received a few of you today, I can't stand it." What is even more cruel is indifference, no matter what. What, always when Yulin is the air.

As a last resort, Yulin began to make big moves and sent various gifts to stimulate doctor registration, including phone cards, insulated cups, neck pillows, Internet traffic, slippers, business cards, etc. At least the registration amount began to increase after the gift was delivered, but After registration, it was quickly uninstalled or not used, and the activity was very low. Yulin was forced to engage in various activities to stimulate the use of doctors, such as adding patients to tip, calling for free, signing gifts, and so on. These rounds of activities have made Yulin full of depression, and the original word-of-mouth communication and viral marketing effects have long dared to think again.

Yulin team internal resumption, summing up experience:

1. The doctor is in the institutional system and is not sensitive enough to new things;

2. Most doctors and patients are not mainstream users of the Internet.

3. The medical under-line attributes and traditional medical habits, leading to limited work that doctors can do through the Internet;

4. The doctor reports that the App cannot access the hospital system and there is no patient medical data;

5. There are still some hospitals with poor network conditions, the App simply can't use it, etc...

Yulin feels that these principles are correct, but I feel the shortcomings. Before the taxi software is popular, the taxi driver is no better than the doctor. With doubts, Yulin visited the doctor who had many years of clinical experience and opened the company.

Second, knowing me is my heart, I don’t know what I mean.

Dad understands the confusion of Yulin and says:

"I have filled in the pits that you have encountered. Although there are only more than 2 million users in this user group, the internal differences are very large. If you divide the doctor's hospital level, department, and rank, you can get multiple small ones. Groups (as shown in Figure 1.) For example, a top nurse general surgeon and a dimethyl physician resident, the two doctors have large differences in income, research, and continuing education. For example, long-term follow-up, The director is motivated to do so, collecting case data, and can apply for national research projects in the future, but this living director will certainly not go to work on his own; the young doctor is working, but the daily work is so much, and then live, not Do you find something for yourself?"

After drinking a cup of tea, the old man went on to say:

“In addition, your products are trying to be used by all professional doctors, but the specific needs of various medical professions are also very different. The needs of ophthalmology and oncology are very different. If the user group is too subdivided, only a specialist, It also leads to fewer potential users and it is difficult to form a scale effect. You are a dilemma!"

Doctor: Mobile Medical Want to say that it is not easy to love you

Figure 1 Doctor group classification map

Yulin was splashed with two buckets of cold water, a little dissatisfied:

"Then why American mobile medical products are used by so many doctors, and even are willing to pay for them. Many mobile medical companies in the United States have good income and profits!"

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