According to the “China Overseas Medical Tourism Market Special Research Report 2016†released by Analysys Analysys, with the maturity of Chinese residents' health care awareness and the gradual development of outbound tourism habits, online overseas medical tourism is accelerating and is entering a stage of platform development. The flow of resources at home and abroad is also accelerating. Cross-border medical manufacturers represented by Chunyu International and Medical Doctors 160 are leading the cross-border medical industry into the 4.0 era as industry practitioners and changers.
The essence of overseas medical tourism is a new cross-border service product that integrates medical and tourism content and provides consumers with one-stop service. According to a survey conducted by Stanford Research Institute, the global medical tourism revenue is expected to reach 678.5 billion yuan in 2017, and China will become the main source of medical tourism in the world.
Since 2000, China Online Medical Tourism has experienced the primitive exploration stage (2000-2010) led by a very small number of patients; to the club-style start-up stage (2011-2014), which is served by high-end consumers and led by overseas medical institutions. Currently, it is entering the stage of platform development (2014-present) realized by online medical tourism platform through Internet technology.
First, the time for the development of online medical tourism market is basically mature, and the global medical products & destinations are increasingly rich.
The government actively guides the policy, and medical tourism has become a hot spot in the development of dual industry (medical & tourism) industry. In terms of medical environment, Chinese residents' awareness of health care has increased, and health care spending has continued to grow. According to Analysys data, according to Analysys data, the number of Chinese citizens leaving the country exceeded 120 million in 2015. The size of China's online outbound travel market accounts for the overall online holiday tourism. The specific gravity is 51.4%. The continuously growing outbound travel market has nurtured a group of consumers with international vision, world language, mature travel experience and deep-seated travel themes, laying a solid foundation for overseas medical tourism.
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The global medical tourism industry is booming. The main destinations include the United States, Japan, South Korea, the United Kingdom, Germany, Singapore and other countries. The main services include cancer treatment, IVF, medical beauty, health care, spiritual health and so on.
The overseas medical tourism destination products are aimed at the biggest advantage of the Chinese market, which is reflected in the leading edge of medical technology and the advantage of price. European and American countries rely on medical technology, Japan and South Korea to rely on high-level services and cost-effective products, South Asian countries rely on competitive product prices to become the main destination of China's overseas medical tourism.
Second, the overseas medical industry chain is becoming more and more perfect, and the medical & tourism industries perform their duties.
Analysys Analysys believes that overseas medical tourism service providers have communicated market demand and medical tourism service providers to the two ends of the industry chain, and have gradually become the main platform for medical resources exchange at home and abroad. Through the joint efforts of online medical companies, traditional overseas medical institutions and online travel companies, China's overseas medical tourism industry chain is becoming more and more perfect.
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