I was invited to give an 18-minute speech at the Internet Medical Conference in Beijing last weekend. Because it was the afternoon of the last day of the meeting, after being bombarded by a dozen speakers, the audience began to get tired. When I talked about the last one, the audience began to have some commotion. After the speech was reported by the media, many friends have consulted or questioned the six measures of mobile medical self-defense, because they look weird, and do not know where the source is, according to what?
On the left side of the slide, there are ten ways to die for mobile medical treatment. After studying and evaluating nearly 200 mobile medical projects in the past year, the Unicorn Studio saw a large number of entrepreneurial projects quietly dying or waiting for death. New projects come on stage or wait for opportunities. These ten kinds of death methods are only general descriptions. Each family has a unique cause of death. Only one is unchanged: the death of a startup company is normal, and the survival is abnormal. Mobile medical care requires medical + Internet cross-border, and the medical system is heavily regulated. All who can survive are the cattle who have the ability to add character and luck.
The environment is sinister, but what about the classmates who are already on the road? If you are mistaken about a thief ship or an entrepreneur who knows that there is a tiger in the mountains, you must do a good job in the short-term environment. The Unicorn Studio firmly believes that China's medical care cannot be separated from the deep involvement of the Internet. Mobile medical care is not a cold winter. All we have to do is to survive and wait until the spring blooms.
In my speech, I mentioned that the three mountains that restrict the development of mobile medical care are the public medical system, the extreme weakness of business insurance and the stagnation of medical data opening, rather than the so-called business model or technology, because only the demand is liberalized, the good model Naturally, technological progress will also move forward. Therefore, the Unicorn Studio believes that the three major signs of mobile medical outbreaks are that the top three hospitals implement the multi-point practitioners >20%, and the business insurance accounts for >5% of medical expenses and >30% of the top three hospitals. When the doctor's potential is released, the price of medical services is no longer distorted, commercial insurance becomes an important payer, medical data is interconnected, and the spring of mobile medical care is really coming.
The dream is beautiful, we must base ourselves on reality and prepare for the change of the big environment. So I shared six self-defense tricks for mobile healthcare partners.
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