Baidu will be the same as Google in the future: building an open medical ecosystem

Recently, at the 20th Anniversary Celebration of Taikang Insurance, 2016 Health Medical + Internet Insurance Innovation Forum, Mr. Li Zheng, General Manager of Baidu Medical Division, published the integration of Internet insurance and medical industry from the perspective of information aggregation and artificial intelligence and medical treatment scenes. In the depth of view, the following is the core content of the finishing.

Looking back on the past medical history, about five or ten years ago, there was only one path for medical treatment - offline medical treatment, you go to the hospital for registration, treatment, surgery, rehabilitation and so on. In the process of the first generation of medical Internet, it is mainly for the people, providing medical and health information for netizens. Now that we have reached the second stage, the second generation of Internet medical care must be connected with people and services, aggregated information and services, able to provide services to patients, who will make such a platform and experience, who will be the second generation of Internet medical The ear of the ear. The third generation is artificial intelligence, artificial intelligence based on the Internet of Everything.

Aggregation of information

Today, more than one hundred million netizens are looking for healthy information and services on Baidu. Baidu has built up some technical advantages around these aspects, including language recognition, image recognition, artificial intelligence based on big data and so on. We are building a future in the medical industry around the strengths of these technologies, and we hope to use these technologies to build user portraits for users in 100 million searches per day.

In addition, the way to provide healthy information is also changing. One is to gather on the mobile side, on your mobile phone or wearable device. The uploading of these data is very convenient. You can use the fragmented time to query and find the health you need. service. The second is aggregation. The future of information is more personalized and aggregated. You only need to care about your information. For example, Baidu doctor can completely tell you about your previous search situation on the mobile side. You don't need slow and untargeted search, and the future must be UJC, PJC, must be social, self-media, must have service attributes.

In the professionalism of information aggregation, Baidu launched the authoritative propaganda platform for medical science in cooperation with the National Health and Family Planning Committee in May this year. This has the information provided by the most authoritative experts, which aggregates the relevant disease symptoms and related science. Articles, questions and answers, etc. Now on the Baidu doctor platform, tens of thousands of consultations and videos have been received every day. Baidu registered a free hospital last year, and has realized the fast and convenient online registration for 4 million people.

Baidu will be the same as Google in the future: building an open medical ecosystem

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The main uses of intravenous indwelling needles are:


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