Equipment + Services: Cloud computing also plays vertical integration

In the past month of 2014, the world's major IT technology manufacturers have announced their achievements in the past fiscal year or the whole year. Of course, some people are happy that some people are embarrassed, such as Hewlett-Packard and Samsung's technology giants, but also suffered from the management shock caused by the decline in business; both fame and fortune belong to Tencent, Facebook and other Internet new enterprises.

If the hero is successful or not, the trend is already very obvious. The “touching the net” is just the right time. The transition to the Internet/mobile Internet has become a top priority for most “traditional” IT equipment companies – one of the most important reasons is: Customers are accelerating toward the Internet/mobile Internet, including individuals and businesses. Internet companies have already "served" most individual users, and those corporate customers who are "waiting for" are still waiting for their suppliers -- the so-called "traditional IT equipment companies --" to save.

Recently, Lenovo Cloud Service Division announced that its corporate network disk, object storage and cloud hosting three cloud services officially passed the trusted cloud service certification, of which Lenovo enterprise network disk is the first certified online application storage service. In one fell swoop, I have obtained the Trusted Cloud Service Certificate at both levels of IaaS and SaaS. Lenovo Cloud has been serving the first enterprise users since 2007. With 9 years of accumulated experience and continuous improvement of technology, Lenovo Cloud has sufficient capabilities and confidence in the future to continue to serve more enterprise users. Speaking of this, it is necessary to first popularize what is a trusted cloud service certification. Trusted Cloud Service Certification is the highest level of cloud service certification standard in China. Its core goal is to establish a cloud service provider evaluation system to provide support for users to choose trusted and secure cloud service providers, and ultimately promote the health of China's cloud computing market. Orderly development. Passing the trusted cloud service certification means that the company's cloud services reach the domestic market from the aspects of service agreement (SLA) standard, data storage reliability, user data privacy, service availability, functional completeness, and operation and maintenance system integrity. Top level.

Daxie loves "equipment + service"

In April 2014, Lenovo announced the implementation of a new business structure, covering personal cloud, enterprise cloud cloud services, and become a business group alongside PC, mobile, and enterprise-level services. Since then, Lenovo, which was originally based on hardware devices such as PCs, mobile terminals, and servers, has officially displayed a complete personal cloud and enterprise cloud solution, forming a vertically integrated strategic form of “equipment + service”.

"Device + Service" can be understood as an upgraded version of "Hardware + Software", its efficacy can not be underestimated. Six months before Lenovo announced its new business structure, Microsoft had shouted the strategic slogan of "equipment + service" under the leadership of CEO Steve, and put cloud computing at a pivotal position. In the consumer market, Apple also used the "equipment + service" model to withstand the "hard can not be soft" Samsung attack, in the smart phone market is unique, more and more brave. Apple's Chinese apprentice Xiaomi Technology has almost adopted the same model in just a few years as one of China's largest mobile phone manufacturers, achieving a feat of $45 billion unlisted.

Equipment is the most typical product form of traditional IT technology companies. At that time, the business model was very simple. Equipment change hands may be the whole content of a transaction behavior. What value-added services and Internet collaboration are basically zero demand. At most, a "maintenance" is added. "program. However, under the turmoil of the Internet and the mobile Internet, everything has changed. Equipment manufacturers have to approach customers and communicate with them with “hardware + software + services” to grow together.

The history of IT technology over the past 15 years tells us that traditional equipment companies have done a good job in this area, basically survived and lived well, such as Apple and IBM; and Nokia, as a representative without transformation, is no longer brilliant.

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